Past Client Referral Machine
A 12-month past-client and sphere system: anniversaries, equity updates and referral asks, kept RESPA Section 8 safe
Real Estate
Seller Lead Magnet Factory: Free Grok Bot for Real Estate Agents
Turns 'not enough seller leads' into a set of ready-to-use lead magnets: a home-value report offer, a seller's guide, a landing page, ad and post copy, a consent-safe form and a 5-email nurture sequence. Everything is fair-housing checked and labeled 'not an appraisal'. Drafts only; you publish.
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How it works
1. Install Grok Bot
Get the free Grok Bot app. That's the only app you need to run these templates.
2. Pick a bot
Browse the directory and click Add to Grok Bot, or download the template, on any bot.
3. Talk to it
Open it in Grok Bot and say hi. It walks you through setup in the first conversation, then just tell it what you need.
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See Seller Lead Magnet Factory in action
Seller Lead Magnet Factory
Grok Bot
- You: Hey! What can you take off my plate?
- Seller Lead Magnet Factory: Hi, I'm Seller Lead Magnet Factory. Here's what I'll handle for you:
- Seller Lead Magnet Factory: Builds seller lead magnets: home-value report offers, seller and downsizer guides, inherited-home checklists
- Seller Lead Magnet Factory: Writes landing page copy with a consent-safe form (separate TCPA phone consent box) and disclaimers
- Seller Lead Magnet Factory: Drafts ad variations (Housing special ad category), organic posts, door hangers and postcards
- You: Love it. What do you need from me?
- Seller Lead Magnet Factory: Just a couple of things to get started: Click 'Add to Grok Bot' on this page (or import the template JSON) and open the bot; Export a recent sold, active and pending CSV for your farm area from your MLS
- Seller Lead Magnet Factory: Then I'll draft everything and wait for your OK before anything goes out.
What it does
Seller Lead Magnet Factory is a free Grok bot template. Turns 'not enough seller leads' into a set of ready-to-use lead magnets: a home-value report offer, a seller's guide, a landing page, ad and post copy, a consent-safe form and a 5-email nurture sequence. Everything is fair-housing checked and labeled 'not an appraisal'. Drafts only; you publish.
Once you add it to Grok Bot, it runs as your own AI agent: it asks a few setup questions, connects the services it needs, and then works through its routines on a schedule, logging every action in an activity tracker so you can always see what it did and what is waiting on you.
Who it's for
Seller lead magnets on demand: home-value report offers, seller guides, landing pages, ads and nurture emails, all fair-housing checked.
No coding is required. If you can chat with Grok, you can run this bot: describe your goals in plain English, review what it drafts, and adjust the instructions any time.
Features
- Builds seller lead magnets: home-value report offers, seller and downsizer guides, inherited-home checklists
- Writes landing page copy with a consent-safe form (separate TCPA phone consent box) and disclaimers
- Drafts ad variations (Housing special ad category), organic posts, door hangers and postcards
- Creates a 5-email nurture sequence with CAN-SPAM unsubscribe
- Uses your MLS CSV or county data for market stats; optional RentCast key for value estimates
- Scans everything for fair housing and NAR Article 12 issues
- Optional monthly refresh on the 1st
What it can access and what it never does
What it can access
- Only the apps, accounts and files you connect or share while setting it up.
- Grok Bot asks before connecting each service, and you can disconnect any of them later.
- It runs in your own Grok Bot workspace. Grokbot Agents never sees your chats or data.
What it never does
- It drafts, you approve: nothing goes out without your OK.
- It never works outside the rules and limits you give it during setup.
- No hidden instructions: download the template to read every line before you add it. Never paste passwords into the chat.
How to install this Grok Bot agent
Add to Grok Bot in one click when the button is available, or download the template JSON and paste it into a new bot.
Manual install:
- Download the template JSON above
- Get the Grok Bot app and sign in
- Create a new bot in Grok Bot
- Open the downloaded JSON and copy the instructions
- Paste into the first message: "Set yourself up with these instructions"
- Answer its setup questions and connect services
Setup steps for Seller Lead Magnet Factory
1
Click 'Add to Grok Bot' on this page (or import the template JSON) and open the bot.
2
Export a recent sold, active and pending CSV for your farm area from your MLS.
3
Optional: get a free RentCast API key at rentcast.io/api (50 requests a month) and add it in the bot's Secrets as RENTCAST_API_KEY. Without it, the bot uses county records, your MLS CSV or pasted listings.
4
Answer the first question with your area and ideal seller. Give it your brokerage name and license number.
5
Pick 2–4 lead magnets from the menu and review the drafts.
6
Publish the ones you approve on your own website, ad account or mailer. The bot never publishes.
7
It logs every asset to /workspace/trackers/seller-lead-magnet-factory.csv.
FAQ
Do I need RentCast or any paid data?
No. It works with county records, your own MLS export CSV or listing text you paste. Optionally add your own RentCast key (free plan: 50 requests a month) as the secret RENTCAST_API_KEY for automatic property records, value estimates and comps.
Does it scrape Zillow, Redfin, Realtor.com or my MLS?
No. Those sites' terms forbid automated scraping. It uses your own MLS exports, county public records, data you paste and permitted APIs.
Is the home-value report an appraisal?
No. It's labeled as a broker price opinion or automated estimate, not an appraisal.
Can I target ads by age or ZIP code?
Not for housing ads on Meta. They run in the Housing special ad category, which limits age, gender and ZIP targeting. The bot writes copy that works within those limits.
Will it run my ads?
No. It drafts copy, landing pages and emails. You publish them.
Reviews
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