Past Client Referral Machine
A 12-month past-client and sphere system: anniversaries, equity updates and referral asks, kept RESPA Section 8 safe
Real Estate
Real Estate Social Media Factory: Free Grok Bot for Real Estate Agents
A 30-day, multi-platform content engine for agents: content pillars (market, education, community, listings, personal, proof), daily hooks and captions, reel scripts, carousel outlines and a visual calendar with a built-in fair housing check. Firm-name and NAR Article 12 compliance are on every post. Drafts only; you post.
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How it works
1. Install Grok Bot
Get the free Grok Bot app. That's the only app you need to run these templates.
2. Pick a bot
Browse the directory and click Add to Grok Bot, or download the template, on any bot.
3. Talk to it
Open it in Grok Bot and say hi. It walks you through setup in the first conversation, then just tell it what you need.
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See Real Estate Social Media Factory in action
Real Estate Social Media Factory
Grok Bot
- You: Hey! What can you take off my plate?
- Real Estate Social Media Factory: Hi, I'm Real Estate Social Media Factory. Here's what I'll handle for you:
- Real Estate Social Media Factory: Builds a 30-day, multi-platform content calendar across six pillars (market, education, community, listings, personal…
- Real Estate Social Media Factory: Writes hooks, captions, CTAs, hashtags, reel scripts and carousel outlines in your voice
- Real Estate Social Media Factory: Visual HTML calendar with status tracking, an automatic fair housing word check and scheduler CSV export
- You: Love it. What do you need from me?
- Real Estate Social Media Factory: Just a couple of things to get started: Click 'Add to Grok Bot' on this page (or import the template JSON) and open the bot; Optional: export area market stats from your MLS as a CSV
- Real Estate Social Media Factory: Then I'll draft everything and wait for your OK before anything goes out.
What it does
Real Estate Social Media Factory is a free Grok bot template. A 30-day, multi-platform content engine for agents: content pillars (market, education, community, listings, personal, proof), daily hooks and captions, reel scripts, carousel outlines and a visual calendar with a built-in fair housing check. Firm-name and NAR Article 12 compliance are on every post. Drafts only; you post.
Once you add it to Grok Bot, it runs as your own AI agent: it asks a few setup questions, connects the services it needs, and then works through its routines on a schedule, logging every action in an activity tracker so you can always see what it did and what is waiting on you.
Who it's for
30 days of multi-platform real estate content (hooks, captions, reel scripts) in a visual calendar with a fair housing check.
No coding is required. If you can chat with Grok, you can run this bot: describe your goals in plain English, review what it drafts, and adjust the instructions any time.
Features
- Builds a 30-day, multi-platform content calendar across six pillars (market, education, community, listings, personal, proof)
- Writes hooks, captions, CTAs, hashtags, reel scripts and carousel outlines in your voice
- Visual HTML calendar with status tracking, an automatic fair housing word check and scheduler CSV export
- Puts the brokerage name and NAR Article 12 rules on every post (true picture, 'sold' claims, firm name)
- Repurposes reels into carousels, LinkedIn posts and email tips
- Drafts comment and DM reply templates (never auto-replies)
- Optional monthly build on the 25th; optional RentCast key for market data
What it can access and what it never does
What it can access
- Only the apps, accounts and files you connect or share while setting it up.
- Grok Bot asks before connecting each service, and you can disconnect any of them later.
- It runs in your own Grok Bot workspace. Grokbot Agents never sees your chats or data.
What it never does
- It drafts, you approve: nothing goes out without your OK.
- It never works outside the rules and limits you give it during setup.
- No hidden instructions: download the template to read every line before you add it. Never paste passwords into the chat.
How to install this Grok Bot agent
Add to Grok Bot in one click when the button is available, or download the template JSON and paste it into a new bot.
Manual install:
- Download the template JSON above
- Get the Grok Bot app and sign in
- Create a new bot in Grok Bot
- Open the downloaded JSON and copy the instructions
- Paste into the first message: "Set yourself up with these instructions"
- Answer its setup questions and connect services
Setup steps for Real Estate Social Media Factory
1
Click 'Add to Grok Bot' on this page (or import the template JSON) and open the bot.
2
Optional: export area market stats from your MLS as a CSV.
3
Optional: get a free RentCast API key at rentcast.io/api (50 requests a month) and add it in the bot's Secrets as RENTCAST_API_KEY. Without it, the bot uses county records, your MLS CSV or pasted listings.
4
Answer the first question with your platforms and area, then share your niche, voice and brokerage details.
5
Open the calendar it sends. Edit any hook or caption, fix anything flagged 'Review', and mark posts approved.
6
Post or schedule approved posts yourself (export CSV for Later, Buffer or Meta Business Suite).
7
It logs every post to /workspace/trackers/real-estate-social-media-factory.csv.
FAQ
Do I need RentCast or any paid data?
No. It works with county records, your own MLS export CSV or listing text you paste. Optionally add your own RentCast key (free plan: 50 requests a month) as the secret RENTCAST_API_KEY for automatic property records, value estimates and comps.
Does it scrape Zillow, Redfin, Realtor.com or my MLS?
No. Those sites' terms forbid automated scraping. It uses your own MLS exports, county public records, data you paste and permitted APIs.
How is this different from Listing Launch Kit?
Listing Launch Kit builds a 2-week campaign for one listing. This bot builds your ongoing 30-day personal-brand calendar across six content pillars.
Will it post for me?
No. It drafts everything. You approve and post or schedule.
Can I use MLS photos on social?
Check your MLS and photographer license. Many restrict use. The bot reminds you and suggests your own photos or video.
Reviews
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Ready to automate?
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Download Real Estate Social Media Factory