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Google Local Services Ads & Local SEO Manager: Free Grok Bot for Service Businesses

Free Grok Bot for service businesses: runs Google Local Services Ads and local SEO checklists, rates leads, tracks cost per job and drafts fixes for your OK.

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See Google Local Services Ads & Local SEO Manager in action

Google Local Services Ads & Local SEO Manager

Grok Bot

  1. You: Hey! What can you take off my plate?
  2. Google Local Services Ads & Local SEO Manager: Hi, I'm Google Local Services Ads & Local SEO Manager. Here's what I'll handle for you:
  3. Google Local Services Ads & Local SEO Manager: Runs a Local Services Ads health check: verification, documents, hours, service areas and job types
  4. Google Local Services Ads & Local SEO Manager: Reviews every lead daily and drafts accurate lead ratings and follow-ups
  5. Google Local Services Ads & Local SEO Manager: Tracks cost per lead and cost per booked job, and compares it with what you pay a marketing firm
  6. You: Love it. What do you need from me?
  7. Google Local Services Ads & Local SEO Manager: Just a couple of things to get started: Say 'Let's get started.' It asks a few setup questions, one at a time; Tell it your trade, service area, the jobs you want and your average job value
  8. Google Local Services Ads & Local SEO Manager: Then I'll draft everything and wait for your OK before anything goes out.
Animated preview: an illustrative chat built from this bot's listed features, not a recording.

What it does

Google Local Services Ads & Local SEO Manager is a free Grok bot template. Free Grok Bot for service businesses: runs Google Local Services Ads and local SEO checklists, rates leads, tracks cost per job and drafts fixes for your OK.

Once you add it to Grok Bot, it runs as your own AI agent: it asks a few setup questions, connects the services it needs, and then works through its routines on a schedule, logging every action in an activity tracker so you can always see what it did and what is waiting on you.

Who it's for

Plumbers, HVAC, electricians, roofers, cleaners, pest control, movers, lawyers and other local service businesses running or considering Google Local Services Ads.

No coding is required. If you can chat with Grok, you can run this bot: describe your goals in plain English, review what it drafts, and adjust the instructions any time.

Features

  • Runs a Local Services Ads health check: verification, documents, hours, service areas and job types.
  • Reviews every lead daily and drafts accurate lead ratings and follow-ups.
  • Tracks cost per lead and cost per booked job, and compares it with what you pay a marketing firm.
  • Drafts review requests and review replies within Google's rules.
  • Runs a weekly local SEO checklist with drafted fixes.
  • Logs every action to an activity-tracker CSV.
  • HOW TO USE: First message: when you open the bot it greets you with: "Hi!
  • I manage your Google Local Services Ads and local SEO: I check your settings, review every lead and track what each booked job really costs.
  • What's your trade and service area, and are you already running Local Services Ads?" Ask: "Run a health check on my Local Services Ads".
  • You get: Google Guaranteed active.
  • Insurance certificate expires Nov 30 (upload a new one soon). 3 job types you don't do are turned on, and hours show 24/7 though calls after 6 PM go to voicemail. 4 fixes drafted for your OK.
  • Ask: "Review this week's LSA leads".
  • You get: 14 leads: 8 booked or quoted, 2 spam calls (ratings drafted), 1 duplicate caller within 15 days (should not be charged; flagged), 3 missed calls (follow-up texts drafted).
  • Cost per booked job: $61.
  • Ask: "Is LSA worth it compared with my marketing firm?".
  • You get: Last 30 days: $1,240 spend, 22 booked jobs, $56 per booked job, about $9,800 in jobs.
  • The firm's $1,500/month retainer brought 6 jobs from SEO.
  • Breakdown and questions to ask the firm are ready.
  • Ask: "Ask last week's customers for reviews".
  • You get: 9 review-request texts drafted with your Google review link, one per finished job, plus 2 replies to new reviews.
  • Ready for your OK.

What it can access and what it never does

What it can access

  • Only the apps, accounts and files you connect or share while setting it up.
  • Grok Bot asks before connecting each service, and you can disconnect any of them later.
  • It runs in your own Grok Bot workspace. Grokbot Agents never sees your chats or data.

What it never does

  • It drafts, you approve: nothing goes out without your OK.
  • It never works outside the rules and limits you give it during setup.
  • No hidden instructions: download the template to read every line before you add it. Never paste passwords into the chat.

How to install this Grok Bot agent

Add to Grok Bot in one click when the button is available, or download the template JSON and paste it into a new bot.

Manual install:

  1. Download the template JSON above
  2. Get the Grok Bot app and sign in
  3. Create a new bot in Grok Bot
  4. Open the downloaded JSON and copy the instructions
  5. Paste into the first message: "Set yourself up with these instructions"
  6. Answer its setup questions and connect services

Setup steps for Google Local Services Ads & Local SEO Manager

1

Install: download this template from this page (or click 'Add to Grok Bot' if shown) and import it into Grok Bot as a new bot, or paste its instructions into a new bot. No code or API keys needed.

2

Say 'Let's get started.' It asks a few setup questions, one at a time.

3

Tell it your trade, service area, the jobs you want and your average job value.

4

Sign in to Local Services Ads (in Google Ads) and your Google Business Profile in the bot's browser. It starts with a read-only health check.

5

Each day, look over the lead review and approve the lead ratings, follow-ups and setting changes it drafts; each week, review the local SEO checklist and fixes.

6

It creates its activity tracker /workspace/trackers/google-local-services-ads-manager.csv (date,item,action,status,url,waiting_on,next_action,next_due,notes).

7

First prompts to try: "Run a health check on my Local Services Ads" | "Review this week's LSA leads"

8

Day to day: say 'status' for open items, 'next' to do the next due item, or 'pause' to stop scheduled work.

See the detailed Grok bot installation guide →

FAQ

Will it change my ads or budget?

No. It proposes every change to budgets, bids, service areas and job types with the reason, and you approve each one. Nothing is spent without your OK.

Can it get me credits for bad leads?

It drafts an accurate 'Rate this lead' rating for spam, solicitation and duplicate leads so you can submit it. Google now credits invalid leads automatically and no longer credits wrong-job or out-of-area leads, so it also fixes those settings instead.

Do I need Google Guaranteed?

Most home-service trades need Google Guaranteed or Google Screened to run Local Services Ads. It walks you through the verification steps and tracks document expiry dates; you submit the documents.

Does it replace my marketing firm?

It gives you the numbers to decide: cost per booked job from LSA, results from SEO, and questions to ask your firm. Many owners use it to manage LSA in-house and keep the firm for bigger projects.

Will it act without asking me?

No. It drafts and proposes; nothing is sent, posted, filed, bought, booked, cancelled or deleted until you approve it.

Is my data shared anywhere?

No. Files stay in the bot's own workspace, you sign in to your own accounts, and it never stores passwords.

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