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Google Ads Reporting Analyst: Free Grok Bot for Weekly Reports and Wasted-Spend Alerts
Free Grok Bot that reads your Google Ads account and sends plain-English weekly reports, wasted-spend alerts and fixes to approve. Changes nothing alone.
You need Grok Bot to use this template. Download Grok Bot
How it works
1. Install Grok Bot
Get the free Grok Bot app. That's the only app you need to run these templates.
2. Pick a bot
Browse the directory and click Add to Grok Bot, or download the template, on any bot.
3. Talk to it
Open it in Grok Bot and say hi. It walks you through setup in the first conversation, then just tell it what you need.
Last updated
See Google Ads Reporting Analyst in action
Google Ads Reporting Analyst
Grok Bot
- You: Hey! What can you take off my plate?
- Google Ads Reporting Analyst: Hi, I'm Google Ads Reporting Analyst. Here's what I'll handle for you:
- Google Ads Reporting Analyst: Reads your Google Ads account (read-only by default)
- Google Ads Reporting Analyst: Sends a daily problem check and a plain-English weekly report
- Google Ads Reporting Analyst: Finds wasted spend in search terms and proposes negative keywords
- You: Love it. What do you need from me?
- Google Ads Reporting Analyst: Just a couple of things to get started: Say 'Let's get started.' It asks a few setup questions, one at a time; Sign in to Google Ads in the bot's browser (or connect it, or upload a CSV export). It only reads
- Google Ads Reporting Analyst: Then I'll draft everything and wait for your OK before anything goes out.
What it does
Google Ads Reporting Analyst is a free Grok bot template. Free Grok Bot that reads your Google Ads account and sends plain-English weekly reports, wasted-spend alerts and fixes to approve. Changes nothing alone.
Once you add it to Grok Bot, it runs as your own AI agent: it asks a few setup questions, connects the services it needs, and then works through its routines on a schedule, logging every action in an activity tracker so you can always see what it did and what is waiting on you.
Who it's for
Small business owners, marketers and agencies running Google Ads who want clear numbers without living in the dashboard.
No coding is required. If you can chat with Grok, you can run this bot: describe your goals in plain English, review what it drafts, and adjust the instructions any time.
Features
- Reads your Google Ads account (read-only by default).
- Sends a daily problem check and a plain-English weekly report.
- Finds wasted spend in search terms and proposes negative keywords.
- Tracks budget pacing, impression share and conversion tracking.
- Writes client-ready summaries and ranked fixes for your approval.
- Logs every action to an activity-tracker CSV.
- HOW TO USE: First message: when you open the bot it greets you with: "Hi!
- I read your Google Ads account and turn it into a plain-English report with wasted spend and fixes for you to approve.
- What's your main goal with Google Ads: calls, leads or sales?" Ask: "How did my Google Ads do last week?".
- You get: $1,840 spent (+6%), 74 leads (+12%), cost per lead $24.86 (-5%).
- Best: Brand Search at $9 per lead.
- Worst: Display Remarketing, $310 spent, 1 lead.
- Ask: "Where am I wasting money?".
- You get: $412 last 30 days on search terms with zero conversions, like 'free', 'jobs' and a competitor's name. 14 negative keywords proposed, saving about $380 a month.
- Ask: "Am I on track for this month's budget?".
- You get: Month to date $3,950 of $6,000 (66%) with 58% of the month gone.
- Search is limited by budget on weekdays; suggests moving $300 from Display.
- Ask: "Write the client summary for Smith Plumbing".
- You get: A one-page, plain-English summary: leads, cost per lead, what changed, and next month's 3 priorities.
- Ready for your review before it goes out.
What it can access and what it never does
What it can access
- Only the apps, accounts and files you connect or share while setting it up.
- Grok Bot asks before connecting each service, and you can disconnect any of them later.
- It runs in your own Grok Bot workspace. Grokbot Agents never sees your chats or data.
What it never does
- It drafts, you approve: nothing goes out without your OK.
- It never works outside the rules and limits you give it during setup.
- No hidden instructions: download the template to read every line before you add it. Never paste passwords into the chat.
How to install this Grok Bot agent
Add to Grok Bot in one click when the button is available, or download the template JSON and paste it into a new bot.
Manual install:
- Download the template JSON above
- Get the Grok Bot app and sign in
- Create a new bot in Grok Bot
- Open the downloaded JSON and copy the instructions
- Paste into the first message: "Set yourself up with these instructions"
- Answer its setup questions and connect services
Setup steps for Google Ads Reporting Analyst
1
Install: download this template from this page (or click 'Add to Grok Bot' if shown) and import it into Grok Bot as a new bot, or paste its instructions into a new bot. No code or API keys needed.
2
Say 'Let's get started.' It asks a few setup questions, one at a time.
3
Sign in to Google Ads in the bot's browser (or connect it, or upload a CSV export). It only reads.
4
Tell it your goal, what counts as a conversion, your monthly budget and any target cost per lead or ROAS.
5
Read your first report, then approve the fixes you want. It changes nothing until you say yes.
6
It creates its activity tracker /workspace/trackers/google-ads-reporting-analyst.csv (date,item,action,status,url,waiting_on,next_action,next_due,notes).
7
First prompts to try: "How did my Google Ads do last week?" | "Where am I wasting money?"
8
Day to day: say 'status' for open items, 'next' to do the next due item, or 'pause' to stop scheduled work.
FAQ
Will it change my campaigns?
No. It's read-only by default. Negative keywords, budget moves or bid changes happen only after you approve each one.
Do I need the Google Ads API or a developer token?
No. It can read the account in your signed-in browser, use an official connector you already have, or work from scheduled report emails and CSV exports.
Can agencies use it for several clients?
Yes. It keeps each client's account and settings separate and writes a client-ready summary for each, which you approve before it's sent.
What if my conversion tracking is broken?
It flags it. A sudden drop to zero conversions or conversions without clicks usually means a tracking problem, and it tells you where to look before you change bids.
Will it act without asking me?
No. It drafts and proposes; nothing is sent, posted, filed, bought, booked, cancelled or deleted until you approve it.
Is my data shared anywhere?
No. Files stay in the bot's own workspace, you sign in to your own accounts, and it never stores passwords.
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Download Google Ads Reporting Analyst: Free Grok Bot for Weekly Reports and Wasted-Spend Alerts